As various activations mark the beginning of Women’s Month in South Africa, Momentum’s yearly #SheOwnsHerSuccess campaign gets under way, bringing vital discussions about facilitating women’s success.
This year’s subject, “My Success by Design”, will explore the significance of questioning the conventional routes for women’s achievement as well as the obstacles they face.
Women from diverse backgrounds and professions are invited to a two-day event, offering interactive discussions, industry talks, and networking opportunities.
A compelling line-up of speakers is in store for attendees, including sports social media and digital strategist Nqobile Ndlovu, who will provide an insightful look at what it takes to succeed financially as a female athlete.
Sibu Mabena of Duma Collective will also provide advice on developing a personal brand and reputation.
Qhawekazi Mdikane, executive head of Momentum Brand Marketing, advocates for transforming outdated narratives that hinder women’s potential and fostering growth and success for the next generation.
“Women have the potential to achieve great things and reach incredible heights in their careers, lives, and communities. It’s time we change the old narratives that hold women back from achieving their true potential and create spaces where they can grow, flourish, and inspire the next generation of women to do great things too.
“South Africa is brimming with incredibly talented female athletes waiting to take their rightful places on the local and global sporting stage, but they need the tools and know-how when it comes to getting sponsorships and endorsements and driving the journey to success. Understanding how to position themselves as a commercially viable brand is key, and Momentum’s Women Who Make Moves in Sport summit is just the platform to help them make that happen.
“We are excited to have the likes of Susie Wolff and Professor Anita Elberse join our campaign because Momentum is committed to enabling the success of women.”
Wolff, a former racing driver and F1 Academy managing director, is a global advocate for women’s success and a keynote speaker at Momentum’s annual masterclass workshop series taking place on August 14 and 17 .
Wolff will offer workshop tools to empower women to write their own success stories, embodying the concept of designing success in one’s own way despite challenges.
Inspiring, knowledgeable women who are experts in their fields will also gather to form a powerful panel of speakers. Viewers can look forward to a series of introspective and engaging masterclasses, “fireside chats” and entertainment from the likes of news anchor and owner of Pure Folk Mpho Sithole, legal expert Sinal Govender, and psychologist Sanera Maharaj.
This will also feature a stimulating conversation about the importance of allies in facilitating women’s achievement with businesswoman Makentse Mampeule and UN Resident Co-ordinator in South Africa, Nelson Muffuh.
Harvard Professor Anita Elberse will also lead a series of case studies on the world’s greatest athletes, showcasing how they can commercialise their sporting talents.
The Star